Writing

SCRIPTA MANENT

My new book: Make, Fail, Repeat

In my first book, Make, Fail, Repeat: Creative Labor in the Start-Up Age, I investigate how the popularization of start-up entrepreneurship and the diffusion of Lean and Agile managerial methods have reshaped corporate structures and influenced professional cultures in the creative industries.

In the book I discuss how start-up is no longer just an economic and managerial concept but also a cultural phenomenon that is reshaping how we conceive creative work in the 21st century. It does this by furthering the idea that withdrawal from traditional disciplinary regimes such as formal education and wage labor is a necessary step on the path toward professional and personal realization. But what happens when one decides to set sail on the tumultuous waters of independent creative work? The book addresses this question through a 22-month ethnographic investigation of the Vancouver new media industry.

The book is set to be published in October 2025 within the Creative Working Lives series edited by Palgrave Macmillan.

In parallel, I regularly contribute to academic journals and conferences on technology and labor themes. Below is the list of academic articles, also available throgh my Google Scholar profile.

Academic articles:

Adams, P. R., Sommers, M., Scholl, B., Lusoli, A., & Chun, W. H. K. (2025). The revenge of ‘tribal’ toxic masculinity: hate raids on Twitch. Journal of Visual Culture, (OnlineFirst). https://doi.org/10.1177/14704129251327916

Canute, M., Jin, M., Holtzclaw, H., Lusoli, A., Adams, P., Pandya, M., … & Chun, W. H. K. (2023, December). Dimensions of Online Conflict: Towards Modeling Agonism. In Findings of the Association for Computational Linguistics: EMNLP 2023 (pp. 12194-12209).
– Full Open Access paper available here.

Lusoli, A. (2022). Live, Work, Play: Exploring the Rhetorical Dimension of Remote Work Attraction Incentives Programs. International Journal Of Communication, 16, 23.
– Full Open Access paper available here.
– Dataset available on my OSF repository.

Lesage, F., & Lusoli, A. (2021). Weaving Mediation and Embodiment: The Media Ethnographer as Figurations of Mediation. International Journal Of Communication, 15, 18.
– Full Open Access paper available here.

Lusoli, A., & Turner, F. (2021). “It’s an Ongoing Bromance”: Counterculture and Cyberculture in Silicon Valley—An Interview with Fred Turner. Journal of Management Inquiry, 30(2), 235–242. https://doi.org/10.1177/1056492620941075.
– Green route Open Access copy available here

Chow-White, P., Al-Rawi, A., Lusoli, A., & Phan, V. T. A. (2021). Social Construction of Blockchain on Social Media: Framing Public Discourses on Twitter. Journal of Communication Technology, 4(2), 1–31. https://doi.org/10.51548/joctec-2021-008
– Full open access paper available here.

Lusoli, A. (2020). Teaching business as business: The role of the case method in the constitution of management as a science-based profession. Journal of Management History, 26(2), 277–290. https://doi.org/10.1108/JMH-06-2019-0042
– Synopsis of the paper + data viz
– Green route Open Access copy available here

Chow-White, P., Lusoli, A., Phan, V. T. A., & Green, S. E. (2020). ‘Blockchain Good, Bitcoin Bad’: The Social Construction of Blockchain in Mainstream and Specialized Media. Journal of Digital Social Research, 2(2), 1-27. https://doi.org/10.33621/jdsr.v2i2.34

Chow-White, P., Struve, S., Lusoli, A., Lesage, F., Saraf, N., & Oldring, A. (2018). ‘Warren Buffet is my cousin’: shaping public understanding of big data biotechnology, direct-to-consumer genomics, and 23andMe on Twitter. Information, Communication & Society, 21(3), 448–464. https://doi.org/gndkt2
– Green route Open Access copy available here.

Lusoli, A., & Sardo, S. (2017). Build it and They will Come: Analysis of an Online Deliberation Initiative. PlaNext – next Generation Planning, 4, 41–57. https://doi.org/10.24306/plnxt.2017.04.004

Book chapters:

Lesage, Frédérik, and Alberto Lusoli (2024). “Figurations of the Tool Agnostic.” In Creative Tools and the Softwarization of Cultural Production, edited by Frédérik Lesage and Michael Terren, 115–34. Cham: Springer Nature. https://doi.org/10.1007/978-3-031-45693-0_6.

Policy reports and white papers:

Solaiman, I., Zeerak T., Lusoli, A., et al. (2023), Evaluating the Social Impact of Generative AI Systems in Systems and Society .
https://doi.org/pm9q

Canute, M., Holtzclaw, H., Lusoli, A., Chun W. (2022), Hate and the COVID-19 pandemic – An analysis of B.C. Twitter discourse. British Columbia’s Office of the Human Rights Commissioner.  
– Report available here.

Public scholarship:

Lusoli, A., (2024). Zoom towns and the remote white flight. Labor Tech Research Network. Available here. 

Lusoli, A., (2023). A response to Chris Gilliard – Luxury surveillance. Digital Democracies Institute Speaker Series. Available here.

Lusoli, A., (2022). A response to Seán Cubitt – The Vancouver abstraction. Digital Democracies Institute Speaker Series. Available here. 

Book reviews:

Lusoli, A. (2024). Real Life in Real Time: Live Streaming Culture. International Journal Of Communication, 18, 2024, 7298–7300.
– Open Access version available here.

Lusoli, A. (2023). The Labor of Reinvention: entrepreneurship in the new Chinese digital economy. International Journal Of Communication, 17, 2023, 7298–7300.
Open Access version available here.

Lusoli, A. (2020). The platform economy. How Japan transformed the consumer internet. Information, Communication & Society, 23(1), 155–156. https://doi.org/gndh5q
– Green route Open Access version available here.

Free & open source software:

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