Research

My What and my Why

What I do is understanding how technology, managerial knowledges, and work practices mutually influence creative labor, its organization, and its professional culture.

Why I do it stems from my commitment to foreground how knowledge, artifacts, and practices articulate power within organizations, and how these articulations either normalize or challenge forms of marginalization and workplace discrimination.

Through my scholarship, I intervene against novel forms of marginalization in the creative and cultural sectors that are enacted through and mediated by digital technologies.

I addressed this issue in several academic articles and in my first book, Make, Fail, Repeat: Creative Labor in the Start-Up Age.

Current research: Artificial intelligence and creative labor

In my ongoing research project I investigate the cultural, aesthetic, and organizational implications of Generative AI (GenAI) models on creative production. This new project addresses two overarching questions:

• How will the diffusion of GenAI models affect creative workers’ expertise, autonomy, and control over the creative process?
• And what will count as creative labor as algorithms make headway in creative production?

While the automation of intellectual tasks has historically been viewed as a threat to unskilled workers, professionals at all levels—from office workers to creative professionals to executives–are now increasingly concerned about the future of their roles as AI started climbing the proverbial corporate ladder.