Research
TECHNOLOGY – LABOR – ORGANIZATION
What I do:
Researching how technology, managerial knowledges, and work practices mutually influence creative labor, its organization, and its professional culture.
Why I do it
To foreground how knowledge, artifacts, and practices articulate power within organizations, and how these articulations either normalize or challenge forms of marginalization and workplace discrimination.
Areas of specialization:
- Media industry studies
- Production studies
- Media and communication
- Science and technology studies
- Labor studies
- Critical management studies
Current research: Artificial intelligence and creative labor
In my ongoing research project I investigate the cultural, aesthetic, and organizational implications of Generative AI (GenAI) models on creative production. Through my work I address two overarching questions:
- How will the diffusion of GenAI models affect creative workers’ expertise, autonomy, and control over the creative process?
- What will count as creative labor as algorithms make headway in creative production?
Currently, I am conducting fieldwork in the visual effects (VFX) industry to understand how the integration of GenAI tools within postproduction pipelines is reshaping the boundaries between creative and technical work and how this shift might transform workflows, influence creative expression, and redefine what it means to be a digital artist.
For updates about my current research activities, please visit my research blog at labora.co.
Memberships:
I am an active member of several academic associations, including the International Communication Association (where I also serve as Secretary of the Media Industry Studies group), LaborTech Research Network, and the Society for Social Studies of Science.
